Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your site? It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website.