Content, no matter how good it is, will always need some SEO love. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities.