It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience.