Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Can you go learn the basics of SEO?