If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings.