Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. If yousign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. You notice a spike in organic traffic from a foreign market that piques your interest. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking .