But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks.