Content, no matter how good it is, will always need some SEO love. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities.

Develop a Strategy

So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. This scenario is highly plausible for revenue reasons. It’s one of the great things about the field.

Adjust your appearance in search by utilising indexed pages

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Search engines want publishers to show the same content to the search engine as is shown to users Keyword research can be done using free tools. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links.

Overlapping and redundant articles are a no-no, consider how citations can help

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl.

Make sure you know exactly what you're doing with dynamic pages

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates.

Keep me in the SEO loop

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.